GTR – The On Premise of the Off Premise

Written By Tim Young

Whenever I travel, I feel a sense of excitement. Travel is an adventure whether it is for business or leisure, and it doesn’t matter what mode of transport you are taking. Step into an airport, ferry, cruise line, plane or border store and your mindset changes. You are in discovery and exploration mode. Global Travel Retail is, therefore, a superb place to meet and experience brands.

You may be familiar with a term I have mentioned before to describe the world of spirit brands in GTR: The On-Premise of the Off-Premise. My article in the October edition of Global Drinks Intel expands on this notion and explores what it means for spirit brand owners and GTR retailers.

 For the full article please click on the link below –

GTR The On Premise of The Off Premise

 

Tim Young
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