Personalisation - a Key to Unlock Growth in Global Travel Retail

Probably more than in any other retail business at the moment retailers and brand owners operating in Global Travel Retail need to be thinking about how to unlock growth. The question of how to get passengers into the Travel Retail store and make a purchase has always been top of mind, with fewer passengers post Covid it is more top of mind than ever. Personalisation is a tool that can help answer this question and has the potential to unlock growth in Global Travel Retail now, but in my opinion is also important for the long-term future of the business. My article in the November edition of Global Drinks Intel explores what personalisation means and could look like for Retailers and Brands

 For the full article please click on the link below –

 Personalisation in Global Travel Retail