Tim is passionate about building brands, finding solutions to unlock sustainable growth and helping people and teams to flourish. He gets his energy from turning great plans into action and ultimately seeing consumers respond in a positive way.

Tim has over 30 years experience in the premium spirit and wine industry in senior executive roles with Brown-Forman and Seagram. He has held General Manager, Marketing Director and Key Account Management roles in the UK, Global Travel Retail and in Emerging Markets that include Africa, India and Brazil. 

Tim knows what it takes to be successful in all trade channels. His experience spans all stages of business and brand development: start-up, scale-up, turnaround and international market expansion.

Tim has extensive experience in growing already well-known global brands as well as smaller premium brands requiring seeding strategies. Examples of well-known global brands he has worked on include Jack Daniel’s Tennessee Whiskey, Absolut Vodka, Chivas Regal, The Glenlivet and Captain Morgan Rum. Examples of smaller premium brands where seeding strategies have been needed to grow them from scratch include Woodford Reserve Bourbon, El Jimador Tequila and GlenDronach Single Malt Whiskey.