Travel Retail is More Than Just Airport Stores
Ask someone about Global Travel Retail and more than likely the first thing they will think about is sales in airport stores. Airports are of course important from both a marketing and sales perspective, but they are not the only GTR channel. Global Travel Retail is made up of a number of channels and sub channels where customers either need to be travelling and able to show proof of travel to access shopping areas or are working or living in places that enjoy special tax and duty-free privileges. Some of these channels or places may not spring to mind quite so quickly as airports, but should not be ignored when considering GTR opportunities and strategies. Many people ask me what the GTR business consists of beyond airports; my article in the July/August edition of Global Drinks Intel answers this question.
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