The Power of Packaging in Global Travel Retail
Packaging makes one brand stand out from another in all retail environments. Clearly, the quality of the product, the brand story, relevance to the consumer and price are also important, but when a shopper is standing in front of a shelf deciding which beverage alcohol brand to buy, superb packaging wins the day.
The power of packaging is particularly important in the global travel retail channel, where there are some specific requirements because of the environment and travellers’ needs. My article fist published in the April 2023 edition of Global Drinks Intel explores the key ingredients required to pack a punch in the channel.
For the full article please click on the link below –