A Checklist for Spirit Brands in GTR
Beverage alcohol brand owners often ask when they should look to launch their brand in global travel retail. The answer depends on a number of factors, such as the growth of the brand’s category, how many competitor brands there are and how unique the brand is.
Given the complexity of the channel, I’ve put together a five-point checklist to help brand owners think about whether to launch in GTR and when the timing is right for them.
For the full article first published in the March 2023 edition of Global Drinks Intel please click on the link below –