The Growing Importance of Travel Retail Exclusive Spirits
The number of Travel Retail Exclusive Sprits has been growing fast. The limelight, however, goes to Whisky and Single Malt Whisky in particular. In researching my Global Drinks Intel February column, I found that one airport retailer’s online Single Malt range is comprised of over 60% Travel Retail Exclusive whiskies. However, is this good for shoppers, retailers, and brand owners and what does the future hold?
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