Navigating the Complexity of India’s Spirits Market
Think about words to describe India and big, emerging, vibrant and opportunity spring to mind. For alcohol beverage brands complexity is no doubt also on the list. My column in the December/January edition of Global Drinks Intel examines what spirits brand owners need to know and consider to successfully navigate through the complexity and take advantage of the opportunities this exciting emerging market has to offer.
For the full article please click on the link below.